678be Privacy Policy — Your Data, Your Rights
This Privacy Policy explains what personal information 678be collects, why we collect it, how we use it, and the rights you have over your own data.
Last updated: January 2026
Introduction and Scope
678be ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of every individual who accesses or uses our website at https://678be.app and all associated gaming and wagering services. This Privacy Policy ("Policy") describes how we collect, use, store, share, and protect personal information in connection with your use of the 678be Platform.
This Policy applies to all users of the Platform, including visitors who browse without registering, registered players, and individuals who contact 678be via email or support channels. By using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described in this Policy, please do not use the Platform.
This Policy should be read alongside the 678be Terms and Conditions and the Responsible Gaming Policy. Where this Policy and the Terms and Conditions overlap on data-related matters, this Policy takes precedence. We may update this Policy periodically; the most current version is always available on this page, and the effective date is indicated at the top.
Key Points
Your Privacy at a Glance
Information We Collect
678be collects personal information only to the extent necessary to provide its gaming platform, process financial transactions, comply with applicable law, and maintain a safe and responsible gaming environment. We do not collect more data than is reasonably required for these purposes. The categories of personal information we collect are described below.
678be collects information through three primary channels: information you provide directly when registering or transacting, information generated automatically by your use of the Platform, and information received from third-party service providers such as payment processors and identity verification partners.
We do not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data for identification purposes (beyond age verification selfies where required), health data, or data concerning sexual orientation. If any such data is inadvertently included in a document you submit for verification, we will not process or store it beyond what is required to complete the verification.
How We Use Your Information
678be uses personal data only for lawful, specified purposes that are directly connected to the operation of the Platform and the delivery of services to players. The purposes for which we process your personal information are as follows:
- Account creation and management: setting up and maintaining your 678be player account, verifying your identity and age, and providing you with access to Platform features.
- Transaction processing: processing your deposits and withdrawals via bKash, Nagad, Rocket, Upay, or bank transfer; recording transaction histories; resolving payment disputes.
- Legal and regulatory compliance: verifying your eligibility to gamble (21+ age check), conducting KYC verification, detecting and preventing money laundering and fraud, reporting to authorities where required by applicable law.
- Responsible gaming: monitoring gameplay patterns for signs of problem gambling, delivering responsible gaming notifications and limit-setting prompts, processing self-exclusion requests.
- Customer support: responding to your queries, complaints, and requests, maintaining support ticket records, and improving service quality through anonymised support analytics.
- Platform security and fraud prevention: detecting unauthorised account access, identifying abusive or collusive behaviour, investigating suspicious transaction patterns, and maintaining system integrity.
- Platform improvement: analysing aggregated and anonymised usage data to improve the Platform's design, game selection, payment flow, and overall player experience. No individual player is identifiable from this aggregated analysis.
678be will not use your personal data for purposes beyond those described above without first obtaining your explicit consent. We do not use your data for behavioural advertising, cross-site tracking, or sale to data brokers. Promotional communications from 678be will be sent only if you have not opted out, and you may opt out at any time by contacting support.
Legal Basis for Processing Personal Data
678be processes your personal data on the basis of one or more of the following legal grounds, depending on the specific purpose of the processing:
- Contractual necessity: processing required to perform the contract between you and 678be — including creating your account, processing your deposits and withdrawals, and operating the gaming services you have requested.
- Legal obligation: processing required to comply with applicable laws, including age verification, KYC identity checks, anti-money laundering obligations, and cooperation with regulatory authorities.
- Legitimate interests: processing carried out for 678be's legitimate business interests, including fraud detection, platform security, responsible gaming monitoring, and service improvement, where those interests do not override your fundamental rights and freedoms.
- Consent: where no other legal basis applies, and in particular for optional promotional communications, 678be will process data only with your explicit, freely given, and informed consent. You may withdraw consent at any time.
Sharing and Disclosure of Personal Information
678be does not sell, rent, or trade your personal information to third parties. We may share your personal data in the following strictly limited circumstances only:
- Payment processors and financial partners: 678be shares minimum necessary financial identifiers with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, and other payment partners solely for the purpose of processing your deposits and withdrawals. These partners process your data under their own privacy policies and are independently responsible for their data handling practices.
- Identity verification providers: where KYC verification is required, 678be may share your identity documents with approved third-party identity verification service providers. These providers are contractually bound to process your data only for verification purposes and to delete it once verification is complete.
- Law enforcement and regulatory authorities: 678be may disclose personal data to police, financial intelligence authorities, or other competent authorities where required to do so by applicable law, court order, or regulatory direction. We will notify you of such disclosure where we are legally permitted to do so.
- Technology and platform service providers: 678be uses third-party providers for hosting, cybersecurity, analytics, and customer support software. These providers are permitted to process your data only as necessary to deliver the specific service they provide to 678be and are bound by data processing agreements that prohibit any other use.
In all cases, 678be shares only the minimum data necessary for the stated purpose. We do not share data with third-party advertising networks, social media platforms, or data analytics companies for their own commercial use.
Cookies and Tracking Technologies
678be uses cookies and similar tracking technologies on its Platform to ensure the website functions correctly, to maintain your session when you are logged in, and to collect anonymised analytics about how players navigate and use the Platform. Cookies are small text files stored on your device by your browser when you visit a website.
678be uses the following categories of cookies: (1) Strictly necessary cookies — required for core Platform functionality such as login session management, security tokens, and payment flow state. These cannot be disabled without breaking Platform functionality. (2) Analytics cookies — used to collect aggregated, anonymised data about how the Platform is used. No individual player is identified. These help us improve the Platform over time. 678be does not use advertising cookies, retargeting cookies, or third-party social media tracking pixels.
You may control cookie preferences through your browser settings. Most modern browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling strictly necessary cookies will impair the functionality of the 678be Platform and may prevent you from logging in or completing financial transactions. Disabling analytics cookies will not affect your ability to use the Platform.
Data Retention
678be retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply: account registration data and KYC documents are retained for the duration of your active account and for a period of five years after account closure, in accordance with anti-money laundering record-keeping requirements. Financial transaction records are retained for seven years from the date of each transaction. Support communications are retained for three years from the date of the last message in each ticket.
At the end of an applicable retention period, personal data is securely deleted or irreversibly anonymised. Where a legal hold is in place (for example, where data is subject to an active regulatory investigation or litigation), the relevant data will be preserved until the hold is lifted. If you request deletion of your account before a retention period has expired, 678be will delete all non-mandatory data immediately and will retain only the data required by law for the remainder of the applicable retention period.
Your Data Rights
As a user of 678be, you have a number of rights in relation to your personal data. You may exercise any of the following rights at any time by contacting 678be support at [email protected]. We will respond to all valid requests within 14 calendar days. In some cases, we may need to verify your identity before fulfilling a request. There is no fee for exercising your data rights under normal circumstances.
- Right of access: you may request a copy of all personal data 678be holds about you, including the categories of data, the purposes for which it is processed, and the recipients to whom it has been disclosed.
- Right to rectification: you may request that 678be corrects any inaccurate or incomplete personal data held on your account. Where the correction affects data that has been shared with a third party, we will notify that party of the correction where practicable.
- Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (if consent was the basis for processing), or where the data has been unlawfully processed. This right is subject to legal retention obligations.
- Right to restriction: you may request that 678be restricts processing of your personal data in certain circumstances, such as while a rectification request is being assessed, or where you contest the legal basis for processing.
- Right to data portability: where processing is based on contract or consent and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
- Right to object: you may object to processing of your personal data where it is carried out on the basis of legitimate interests. 678be will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
To exercise any of these rights, contact 678be support at [email protected] with the subject line "Data Rights Request", your registered mobile number, and a description of the right you wish to exercise. We may ask for proof of identity before processing your request. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection authority.
Security Measures
678be takes the security of your personal data seriously. We implement a range of technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data in transit between your device and our servers, encrypted storage of sensitive data at rest, access controls limiting internal access to personal data on a need-to-know basis, regular security audits and penetration testing of Platform infrastructure, and staff training on data protection obligations.
While 678be uses industry-standard security practices, no online platform can guarantee absolute security. In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 678be will notify you without undue delay in accordance with applicable law. You should protect your own account security by choosing a strong, unique password, never sharing your login credentials, and logging out after each session, especially when using a shared device.
Children and Minors
678be is strictly an adults-only platform. We do not knowingly collect personal data from individuals under the age of 21. The Platform's registration process requires users to confirm their date of birth, and 678be conducts age verification checks as part of the KYC process. If we discover or are notified that personal data has been collected from a person under the age of 21 without parental or guardian consent, we will take immediate steps to delete that data and close the associated account.
Parents and guardians who believe that their child under the age of 21 has registered on 678be or provided personal data to the Platform should contact 678be support immediately at [email protected]. 678be will investigate all such reports promptly and take appropriate action to protect the minor's data and ensure their exclusion from the Platform.
Policy Changes and How to Contact Us
678be reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law, or improvements to our Platform. When we make material changes to this Policy, we will notify registered players by displaying a prominent notice on the Platform and, where appropriate, by sending a notification to your registered mobile number. The updated Policy will show its effective date at the top of this page.
Your continued use of the 678be Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated Policy. If you do not agree with the changes, you should stop using the Platform and may request account closure before the effective date. Closing your account does not affect 678be's right to retain data for the period required by applicable law.
For any questions, concerns, or requests relating to this Privacy Policy or to your personal data held by 678be, please contact our support team. Email: [email protected]. Our support team is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6). When contacting us about a data matter, please include your registered mobile number and a clear description of your query so we can assist you efficiently.
Your Privacy Is Protected — Start Playing Safely
678be is built on trust. Your data is secure, your rights are respected, and our platform is designed for safe, responsible, and enjoyable gaming. 21+ only.